Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Product Details

• Amazon Sales Rank: #22867 in Books
• Published on: 2006-09-25
• Formats: Audiobook, Unabridged
• Number of items: 6
• Binding: Audio CD

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Customer Reviews

Great ideas, poorly explained, boring to read
The concepts are revealing and helpful, but halfway reading it it becomes repetitive and boring. I use it for quick refference on ideas and how to use the strategy

Excellent work, well narrated
This a great book for anyone in management at any level in corporate America or Europe. Very well thought out, and well explained techniques for any business. Narration is very good for this reading, although, reading the chapter titles, is a bit of overkill....

Decent concept, but too long & poor delivery
I think the blue ocean concept is valid, but the best way to communicate it is in an HBR article or wikipedia. It's just not revolutionary enough to warrant reading such a long book in 2008. There's little I learned from this book that is not already well summarized on wikipedia, or the same author's Value Innovation article in HBR (1997). Additionally, I think the value innovation concept is touched on sufficiently well in modern b-school texts. (ie. Strategic Market Management by David Aaker)

However, the primary reason I'm giving this a low 2-star rating is the delivery. If I was writing this review attached to the book itself, I'd give it 3-4 stars for the content... but I'm writing this review attached to the CD edition. The reader has a monotone voice and he mispronounces so many words that the delivery interfered with my ability to extract value from the content. Every time he mis-pronounced a word it set me back a few seconds to think about what he tried to say rather than digesting the meaning of what he said.

Examples:
Crux was pronounced like crooks
Paradigm was pronounced pair-a-deem
Unveil was pronounced un-veal

These are admittedly little errors, but as other reviewers have pointed out, there are so many of them that it gets really annoying and interferes with the learning process.

In summary, I recommend you read the HBR value innovation article & wikipedia on this concept. The concept in the book is now >10 years old and it's time to be retired. If the author wants to continue reaping personal value from this concept he should 1. Release an edition relevant for 2008 & beyond, and 2. Get someone else to read it for the audio version.