The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Product Description

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business—whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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Product Details

• Amazon Sales Rank: #165 in Books
• Published on: 1995-04-12
• Released on: 1995-03-03
• Number of items: 1
• Binding: Paperback
• 268 pages

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Editorial Reviews

Trish Lind, T. Lind Graphics, St. Paul, Minnesota

"Thanks to Gerber l have freed up over three hours a day, significantly increased my sales, more than doubled my bottom line, and been able to take my first vacation in four years."

The John Hancock Insurance Group

"Without a doubt, the most important message for our company over thenext decade."

Fortune

"Gerber loves to exhort people to develop powerful visions for theircompanies."

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Customer Reviews

a book that gets you on the right track
This book is a must-read for any small business entrepreneur. Gerber gives step by step instructions (strategies) of what the entrepreneur needs to think about and what mindset s/he needs to keep in order to be successful. I found chapters 10-18 to be the most helpful, where the discussion focuses on determining the ultimate goal for your individual business (to help achieve your life goal) and provides a road map of how to get there.

The one drawback I found with this book was the story (stated to be a true series of events, but with the names changed) about Sarah and her pie company. Gerber illustrated his points well enough in the "guts" of the book that it seems like the Sarah story was just "filler".

Stop Chasing Your Tail.....
Great Book! Breaks down the systems a business should have in place- like a franchise prototype. Michael Gerber really makes sense. The challenge is to implement the ideas. I highly recommend the audio book.
Michael Mila
Naperville, IL

Thought provoking
This book was recommended to me by a guy that does business and life coaching. I am looking to start my own business and what a HUGE help this book is. It is so thought provoking! It allows you to really build your business so that it can be successful... so that your business fits into your life rather than your life fitting into your business.

The principles offered in the E-Myth are also helpful to existing businesses. I think so many people start businesses thinking, "I know how to do this work. Instead of working for these guys, I should start my own business..." So many of us have felt that way... restaurant workers, plumbers, engineers, consultants... but doing the work does not make a successful business. Being the "technician" without the vision to see where the business is going to take you is deadly. The E-Myth tackles those problems for you.